Harvard Business Review recently sent out their "The Daily Stat" with the headline "Why Top Students Don't Want to Teach." Of, course . . . I was hooked. What amazes me is the difference between the questions "I would be proud to tell people I had this job" and "People in this job are considered successful": 60% versus 38%. To me, they are the same questions. "I would be proud to tell people I had this job" has a "correct" answer. The correct answer is "yes." "People in this job are considered successful" externalizes the question, and you get more honesty.
The teaching profession has a large public opinion gap to overcome. When I was a teacher, I was told multiple times "I can't believe you are a teacher." Have fun with the results:
http://link.email.hbr.org/r/QTSN/74I53/MSL8ID/XJ4N9/NBOSH/U1/h
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